Paranoid BR

Began working with graphic processing when 14. At 16 was already working freelance for the Vetor Zero and Lobo production houses. After moving to London he worked in The Mill, Ridley Scott’s post-production company. Back in Brazil in 2004 he directed his first video clip and ever since then is active as director for clips, vignettes and commercial films. Elected twice as Best Video Clip Director in Brazil, he won the MTV award at the Video Music Festival with his clip Você Sabe, for the band Autoramas (2005) and Convicted in Life, for Sepultura (2006).


After three years gaining experience directing commercials for O2 Filmes, he helped found Paranoid BR in search of a more comprehensive approach for his future projects. He was considered one of the 30 Talents of the Year by Boards Magazine in 2008.


  • "Brastemp Cereja"
    BRASTEMP
    DM9 DDB
    Luis Carone

  • "Estrada Brasileira"
    Bridgestone
    JWT
    Luis Carone

  • "Piscina"
    TERRA
    DM9 DDB
    Luis Carone

  • "Corrida"
    Mobil
    W/McCann
    Luis Carone

  • "Movidos"
    Fiat
    Leo Burnett Tailor Made
    Luis Carone / Cisma

  • "3D No Glasses"
    Luis Carone

  • "Coral de Galinhas"
    GUARANÁ ANTARCTICA
    DM9 DDB
    Luis Carone

  • "Peças"
    Mobil
    W/McCann
    Luis Carone

  • "Luzes"
    Vivo
    Y&R
    Luis Carone

  • "Cielo Paraquedas"
    Cielo S.A
    Y&R
    Luis Carone

  • "Manifesto"
    Vale
    Africa Publicidade
    Luis Carone

  • "Corrida"
    CLARO
    F/Nazca
    Luis Carone

  • "Overdrive"
    MTV
    Loducca
    Luis Carone

  • "Mãos Voadoras"
    SKOLBEATS
    F/Nazca
    Luis Carone

  • "Gas Festival"
    GUARANÁ ANTARCTICA
    DM9 DDB
    Luis Carone

  • "Shake"
    SONY ERICSSON/CLARO
    F/Nazca
    Luis Carone

  • "Não Perturbe"
    FOX
    Luis Carone

  • "Tudo"
    SANTA CASA DE MISERICÓRDIA
    Y&R
    Luis Carone

  • "Pedigree"
    Pedigree
    Lew'LaraTBWA
    Luis Carone