Began working with graphic processing when 14. At 16 was already working freelance for the Vetor Zero and Lobo production houses. After moving to London he worked in The Mill, Ridley Scott’s post-production company. Back in Brazil in 2004 he directed his first video clip and ever since then is active as director for clips, vignettes and commercial films. Elected twice as Best Video Clip Director in Brazil, he won the MTV award at the Video Music Festival with his clip Você Sabe, for the band Autoramas (2005) and Convicted in Life, for Sepultura (2006).
After three years gaining experience directing commercials for O2 Filmes, he helped found Paranoid BR in search of a more comprehensive approach for his future projects. He was considered one of the 30 Talents of the Year by Boards Magazine in 2008.
"Brastemp Cereja"
BRASTEMP
DM9 DDB
Luis Carone
"Estrada Brasileira"
Bridgestone
JWT
Luis Carone
"Piscina"
TERRA
DM9 DDB
Luis Carone
"Corrida"
Mobil
W/McCann
Luis Carone
"Movidos"
Fiat
Leo Burnett Tailor Made
Luis Carone
/
Cisma
"3D No Glasses"
Luis Carone
"Coral de Galinhas"
GUARANÁ ANTARCTICA
DM9 DDB
Luis Carone
"Peças"
Mobil
W/McCann
Luis Carone
"Luzes"
Vivo
Y&R
Luis Carone
"Cielo Paraquedas"
Cielo S.A
Y&R
Luis Carone
"Manifesto"
Vale
Africa Publicidade
Luis Carone
"Corrida"
CLARO
F/Nazca
Luis Carone
"Overdrive"
MTV
Loducca
Luis Carone
"Mãos Voadoras"
SKOLBEATS
F/Nazca
Luis Carone
"Gas Festival"
GUARANÁ ANTARCTICA
DM9 DDB
Luis Carone
"Shake"
SONY ERICSSON/CLARO
F/Nazca
Luis Carone
"Não Perturbe"
FOX
Luis Carone
"Tudo"
SANTA CASA DE MISERICÓRDIA
Y&R
Luis Carone
"Pedigree"
Pedigree
Lew'LaraTBWA
Luis Carone